Ovation Drop — Live Studio at SoFi Stadium

The Concept

A disguised shopping channel — a live cultural engine where entertainment is the transaction and storytelling is the product. Built for high‑frequency programming, dynamic retail takeovers, and global streaming.

• Always‑on broadcast with live audience
• Direct‑to‑fan commerce across screens & space
• Modular stages & digitally skinnable retail walls
• AI‑assisted programming and analytics

Programming Framework

Segment	Talent	Fan Offering
Live Jam	Music Artists	Vinyl, merch, digital collectibles
Locker Room Live	Athletes	Apparel, sneakers, equipment collabs
Co‑Lab Spotlight	Artists × Brands	Limited capsule drops
Culture Hour	Hosts & DJs	Flash sales, giveaways, highlights

The Artist Pop‑Up Engine

“Turn On the Artist” in minutes. Our walls, lighting, and screens are digitally skinnable. RFID‑enabled shelving syncs to inventory and broadcast graphics for real‑time shoppable moments.

• VIP Day 1 → Day 2–3 public drop → Day 4 collab/charity
• Embedded livestream pods inside each pop‑up
• Fast resets between artist & brand takeovers

62,000 sq. ft. Layout

Four core zones: Main Studio (Stage + Audience), Drop Zone (Retail & Interactive), Backstage Staging (Products & Prep), and Production Core (Control, Edit, AI Commerce).

Render Gallery

Partner With Ovation Drop

Launch your pop‑up, host a live drop, or co‑produce a broadcast series from SoFi Stadium’s cultural engine.

• Sponsorships & Naming Rights
• Artist & Athlete Takeovers
• Brand Collabs & Product Launches